Step 1

We set up a meeting or call to go over my contract, payments, and answer any questions you may have about my process. (There are no obligations.)

Step 2

Once the contract is signed and I’ve received your initial payment, I will promptly send you a questionnaire that invites you to think deeply about your business goals, audience, and express any visual preferences right away.

Step 3

Upon receiving your completed questionnaire, I will begin creating a mood board that I feel best represents your brand based on your answers. It will look something like this.


What is a Mood Board?

A mood board is the look and feel of your brand at a glance. It combines color, typography, and imagery that represent the overall mood and feeling your brand design will evoke. It’s the visual style guide I will refer to while working on your brand design.




Step 4

Once the mood board is approved, I will design your brand identity! You can expect this to take approximately two weeks.  And then...the moment you’ve been waiting for will finally come!I‘ll send you a brand presentation PDF of the design concept, complete with audience description, design rationale, and what your brand will look like in action. It will look something like this.