We set up a meeting or call to go over my contract, payments, and answer any questions you may have about my process. (There are no obligations.)
Once the contract is signed and I’ve received your initial payment, I will promptly send you a questionnaire that invites you to think deeply about your business goals, audience, and express any visual preferences right away.
Upon receiving your completed questionnaire, I will begin creating a mood board that I feel best represents your brand based on your answers. It will look something like this.
What is a Mood Board?
A mood board is the look and feel of your brand at a glance. It combines color, typography, and imagery that represent the overall mood and feeling your brand design will evoke. It’s the visual style guide I will refer to while working on your brand design.
Once the mood board is approved, I will design your brand identity! You can expect this to take approximately two weeks. And then...the moment you’ve been waiting for will finally come!I‘ll send you a brand presentation PDF of the design concept, complete with audience description, design rationale, and what your brand will look like in action. It will look something like this.